Parameter Tree:
EARTH SCIENCE > HUMAN DIMENSIONS > SOCIAL BEHAVIOR > CONSUMER BEHAVIOR

Definition:
Consumer behavior is defined to be information about what people purchase
with respect to agricultural commodities, meat and other edible
commodities, as well as with respect to non-edible products such as
gasoline, paper and tobacco. Consumer behavior may also relate to such
consumer services as travel decisions. It also may include information
about how consumers make these decisions.


Reference:
Princeton University