Abstract:
The Envirocast® Program is a multimedia approach to delivering a new perspective on climate change and its impacts on local communities. Designed as an long-lasting integrated media campaign, Envirocast® delivers an entire website focused on the media market where it is launched, a media buy with associated sponsor messages and science backed stories that engage the public in order to Raise the
... environmental IQ of America™. The program kicks off with a two year commitment from a sponsor or a group of sponsors that provide the following:
Envirocast® Website
Designed to integrate into the TV station partner’s site
Envirocast® Series
90-second climate and environmental broadcast-ready updates focused on the science behind our changing planet
Envirocast® Bulletin
Global Earth observations and satellite images of developing hazards to support news/weather stories
Envirocast® LIVE
Live Internet-based discussions broadcast directly to schools, museums, science centers to answer questions about our changing planet (scheduled as needed) 
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